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Written By Christina

5 REASONS WHY SEO IS IMPORTANT

According to Wikipedia, SEO is the process affecting the visibility of a website or webpage in a search engine unpaid results.”

SEO is a three-letter acronym for  Search Engine Optimization.

Search Engine Optimization is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. SEO is a practice of increasing traffic on your website by following certain practices which mostly convert prospects to customers.

BENEFITS OF SEO

1. BUILD YOUR BRAND

In this age, almost everyone just “Google’s it”  when they wish to discover something. When customers search for subjects, the first or top outcome is mostly selected. If your website is among the top results, that is a good credit because thousands of clients are likely to visit your website, thereby placing your company in a high position. 

One may ask how will thousands of clients visit my website?

SEO enhances your digital presence to grow your markets and attract more prospects. SEO creates CONTENT  which is in line with the needs of your customers, and then find ways to earn easy links to that CONTENT  from other sites. These enhancements make your website stand out from others aiding your services to go through the rooftops.

2.BUILD TRUST AND CREDIBILITY

This means your website is trustworthy, relevant, and is of high quality. Once your website stands out from the others, clients begin to show interest and trust it more. Nobody would want to purchase services from a company that does not have a good website or poor reviews from customers.

3. RANKING AND VISIBILITY

The more credible your site is, the higher it ranks on search results. One of the most important functions of SEO is that it aids in Visibility increase thereby making it easier for prospects to find you once you have got the appropriate services to provide. In essence, an increase of traffic and opportunities on your website converts prospects to customers.

4. RELEVANT INCREASE IN TRAFFIC

SEO is well known for tracking the performance of a website. It contains analytics and reporting tools that help you meet the needs of your customers. It helps you to monitor how long your customers stayed, how many visitors viewed, pages viewed often, and many more. This is a great tool that enables you to be sure your customers are well catered for.

5. POSITIVE CUSTOMER EXPERIENCE.

SEO improves the usability of your site. Let us learn how bounce rate works here. 

What is Bounce Rate?

Bounce rate is an Internet marketing term used in web traffic analysis. It is a measure of how many people view one page on your site and then leave rather than continuing to view other pages of the website. The time it takes for site content to load attracts customers. So if your customers are awed at the fact that contents from your site load faster, that is a decrease in your bounce rate. Undoubtedly, customers tend to spend more time on sites that load faster and that which has great products. Customers expect pages to load within two seconds, the longer the time load, hardly would customers spend longer times on those sites. In essence, SEO creates a fast, safe and secure website that increases higher engagements from customers.

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5 REASONS WHY SEO IS IMPORTANT

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